I don't think so if the group who wrote to the Guardian newspaper about the intransigence of Willie Walsh and British Airways management are an example. What they appear to be complaining about is that Mr Walsh is actually doing what he repeatedly warned the staff and unions he would. That does not seem such a heinous approach to me.
To my mind Willie Walsh currently has the easiest job in the World. His strategy is a no brainer in that he will not have an airline to run unless he does what he is doing plus he is getting general support from customers, other employees and importantly his shareholders. How many other bosses could claim that!
As for the cabin crew I really feel for them. Their unions have led them on a dangerous path, they are fighting the inevitable and, if they win they will probably lose both their jobs and pensions in the process. As for those worthy academics? I suggest they do their sums and realise that for this airline to survive maybe some "unilateral management" and bruising a militant union's egos is an acceptable price to pay for staying in business.